FIBA, the world governing body of basketball and Atrium Sports have been shortlisted for a Most Innovative Partnership Award. The accolade is part of the Sports Technology Awards, an international mark of excellence in celebrating technology-led innovation across all sports globally.
The shortlisted entry focuses on the FIBA Connected Stadium, a vision for how national basketball federations and domestic leagues can access cutting edge technologies and create a consistent platform for innovation. The FIBA Connected Stadium was launched at the FIBA World Congress 2019 shortly before the FIBA Basketball World Cup.
Speaking of the nomination, Atrium Sports CEO, Ben Turner said “FIBA has demonstrated a commitment to ensuring its member federations have access to the latest technology through its partnership with Atrium Sports. The FIBA Connected Stadium provides federations, leagues and teams with a huge opportunity to raise their game on and off the floor. We are delighted that our innovative partnership with FIBA has been shortlisted for the internationally recognised Sports Technology Awards.”
FIBA Secretary General Andreas Zagklis said “This recognition is a testament to the value already being brought to our National Federations through our partnership with Atrium Sports. The FIBA Connected Stadium is not there just for elite basketball, it rather brings permanent infrastructure that can benefit also developing federations and leagues, as well as youth, grassroots and wheelchair basketball events – in other words the entire basketball community.”
Through intelligent automation, the FIBA Connected Stadium reduces the complexity and costs of live game production and content distribution. National federations installing the technology around the world have a simple and affordable solution to streaming and delivering live content to fans.
The initiative benefits all levels of the sport. Basketball fans can easily access games that have historically not had the commercial power to allow for high quality live game production. For example, youth and wheelchair basketball have traditionally been more difficult to access outside of the arena the games are played in. In a FIBA Connected Stadium, this content can be live streamed to the same standard just as easily as elite level competition.
FIBA’s vision is to make basketball the most popular sports community. FIBA’s mission is to develop and promote the sport of basketball and unite the community. The FIBA Connected Stadium initiative is designed to help FIBA’s 213 national federation members and, in turn, the fans and commercial partners of basketball in 213 countries.